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New York, United States



Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = fully transparent labels.


Halal - These halal products are allowed under Islamic law


Sustainable - Socially, ethically responsible, planet-friendly alternatives


Home Grown - The Middle East is bursting with homegrown talent. These are our faves…

You must be familiar with this scenario: you’ve got a big event coming up, you’ve planned the dress, the shoes, the accessories, hair, make-up – the lot, and suddenly you realise you’ve fallen short on the bra and seamless underwear. With the perfect backless dress and a series of regrettable purchases – bras lacking quality, adhesiveness or any aesthetic – Nood founder and CEO, Astrid Montalta Unwalla, was met with the inspiration to create a brand that ticked the proverbial boxes, and then some.

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Finding faith in an adhesive bra up until now has always been a bit touch-and-go. Can you move around without the risk of a nip slip? Will the backless, strapless, bra lift the girls to new heights, or leave you hanging and disappointed? You just never knew, until Nood came along. Inspired by a new generation of women who are free, independent, multi-faceted, and full of life, Nood is all about innovative and inclusive solutions for all women everywhere – and specifically here, at Project bYouty.

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Key Attributes


Cristina Varga

I had no idea my girls could reach these heights! Seriously, this bra is amazing. It was so easy to apply, super thin and comfortable. I'm almost 60 and this makes me feel like I'm in my 20s again!

Claudine N

Perfect for those oddly strapped unfits that need a little creativity for support. Doesn’t show, or budge, and love that it’s made of eco friendly Hemp! Forget duct tape, this is the way to go.

Talah F

These are my favorite nipple covers ever. They last and they stick through sweat, dancing, working out, they don't come off, and last forever. I think I must have worn the ones I'm wearing over 100 times. No joke. They are amazing, literally the best thing ever.


Augustinus Bader -
‘The Cream’

Join our waiting list to be one of the first to get your hands on this beautiful product