DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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Minnesota, United States
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Sigma Beauty began in 2009 with Brazilian power-couple Dr. Simone Xavier and Rene Xavier Filho, a molecular bacteriologist and civil engineer, respectively, however, they never expected to get into the beauty game. Simone states that “being in the academic and research field was always my professional goal. I came to the U.S. to complete a Ph.D. in molecular bacteriology and infectious diseases,” after already completing a degree in veterinary medicine and a master’s in veterinary pathology. Impressive, right?
Read MoreBut when they would fly back home to Brazil, family and friends would always want them to bring back beauty products like makeup and brushes, which weren’t available in Brazil. So, seeing an opportunity they decided to make some. They launched with just one brush set that instantly captured a cult-following and sold out. For good reason. Every innovative beauty tool, texture, formula and cosmetic color produced by the duo and their team – 90% of which are female – is designed to transform beauty routines. We also love the fact that Sigma is highlighting its vibrant and widely diverse community through its social media and branding. We see you, Sigma.
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