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War Paint For Men

London, United Kingdom



Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = fully transparent labels.


Halal - These halal products are allowed under Islamic law

Danny Gray is one very special authentic human who ultimately took on the bullies and won. Crucified because of his overall appearance including perfectly ‘normal’ teenage boy spots in the playground, Danny brought in the big guns, aka his big sister and her makeup bag to help him conceal and contour anything and everything in a bid for just a day of less torment. Whilst that day never came, what followed is not only an incredibly impressive (and oh so needed) men’s make-up range, but a company rooted in the determination to destigmatise men’s mental health and we’re here for it, all of it. “I obsessed so much about the way I looked that I now have body dysmorphia," said Danny. "People don’t think men suffer, but we do and if War Paint can help just one man get out of a very dark place, then it’s done what It’s meant to”.

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As if Danny weren’t special enough, he’s kind of a big deal in the UK entrepreneurial space thanks to an appearance on Dragon Den (UK equivalent of Shark Tank). He went in asking for 70,000 pounds, walked out with exactly that from each dragon only to walk away deciding instead to go it alone – and that’s exactly what he’s done. How’s that for adversity!

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Peter Duke

The colour is a nice match to my skin. It was also a lot easier than I thought it would be to apply it. Looks very natural too. Five stars!

Jacob D.

At first i was hesitatnt to try this brush but in fact, it makes the application process a lot easier than i'd imagined it would

Bruce Kershaw

Excellent anti shine powder. I’ve noticed that my products stay in place much longer since using it and they look all the more natural. My daughter suggested I should try a bit of makeup and so far in getting to grips with it pretty well without looking like an umpalumpa!

Mark W.

Great little sponge, allows to smooth the product in properly and get in to the small corners - love it

R Walker

Hello ZOOM! No fear here. This is so great to quickly prepare for a video conference, look your best!


Love these wash up well remove all signs of makeup and dirt when used with the remover. Going to order more

Matthew L.

Love this brush, have used many over the years, the quality of this one can not be beaten

Reg M.

Love this product, another great addition to my warpaint collection, adds that final touch to my morning routine


Most effective concealer I've ever found for concealing blemishes, discolouration and dark circles. Very easy to apply and really works well with the Warpaint for Men Foundation for men. Less really is more though, you can apply it thinly and evenly. Very discreet no one can tell you're wearing it!

Michael M.

This gel works pretty perfectly. I have some beard hairs that can get a bit wild, and the gel holds them in place without looking like I "groomed" my beard. The gel applies easily with the tube and brush. I'll buy it again when this tube is finished!


Augustinus Bader -
‘The Cream’

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