DROPPING - JANUARY 2021
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Isabel Aagaard is fascinating to talk to, she's the sort of woman that makes you proud to own ovaries. She has a post-graduate degree in Collaborative Design – the design process of involving people with different perspectives to achieve hugely creative solutions. Whilst studying, she co-designed a reusable home treatment chemotherapy bag, which aimed to improve the experience of leukaemia patients (she’s a real-life superhero, see?)
Along with her brother Nicolas, friend Kåre and two other partners, she went on to bring the project 'LastSwab’ to life thanks to an incredibly successful Kickstarter campaign, gaining 19,000 ‘backers’ and raising AED3 million.
“In 2018 we basically all joined forces to come up with ‘something’ that could help the environment but still feel ‘cool’," said Isabel. "We started investigating what was polluting the most and what we could do to fix it."
The team's vision soon became clear and that was to 'eliminate all single-use plastic and single-use items in general'. "Whilst I love that other people are starting to make these single-use items bio-degradable and compostable, it’s not effective," commented Isabel. "We believe that the most environmental thing you can do is something where durability is the key." Clearly, the world agreed and they gathered 35,000 subscribers prior to any form of announcement and were funded in just 22 minutes.
With such strong and popular product ideas, the future is looking bright for Isabel's brands, but there's always room for improvement. “We really just want to see this organically grow," she said. "We’re simple in approach, but ultimately, we want to start a collection of 'Last' branded items, hence the LastTissue and LastRound" (all totally genius products we might add).
Finally, Isabel has got some wise words for anyone contemplating the sustainability journey: “You do not have to be perfect. You do not have to have everything in a jar, I think It’s better that we all just do a little than a few do everything.”
Louder for those in the back please, Isabel!
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