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A people powered beauty eco system

— Diane von Furstenberg




Project bYouty is a multifaceted, online e-commerce platform and community centred around the billion-dollar beauty industry and it’s investors: WOMEN.

We aspire to be a catalyst for women to feel, see and claim their power by providing optimistic and diverse creativity, storytelling, experiences and points of view; to an audience of smart, curious, passionate and, most of all, empowered women.




SOME WORDS FROM OUR FOUNDER



SOME WORDS FROM OUR FOUNDER

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I’m not sure what perplexed me more, that sentence or the fact I was sat in the oncologist’s office holding hands with my Dad a man who for 35 years I’d seen with nothing more than man flu preparing for the fight of his life.
Either way it led me here to all things Project bYouty; a much-needed space for women of the Middle Eastwho let me tell you are some of the fiercest and indeed fearless women you’ll ever meet.
Project bYouty will be the conduit for conversation; conversation I hope will inspire women to talk more openly and shop more consciously, after all I don’t believe anyone if presented with an alternative would deliberately use chemicals on their skin and ultimately into their blood stream.


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— Amy Wilkinson Lough