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San Francisco, United States



Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = non-toxic


Halal - These halal products are allowed under Islamic law

Before Jonathan Wolfson launched his skincare label, Algenist, was chief executive of Solazyme, an alternative-energy company. His dream was to prove that algae could be a viable substitute to petroleum and help in the fight against fossil fuels and climate change. He never dreamed of getting into the beauty industry, but after a hero ingredient discovery, one that’s naturally sourced and sustainably produced through biotechnology, he realised he’d struck skincare gold.

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That discovery later became “alguronic acid” – a patented compound that protects both algae and human skin. Naturally, the company adapted it and later launched all things Algenist – meaning the ‘Genius of Algae’.

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What We Love

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Barbara M.

The Genius Anti-Aging Skin Cream is fabulous. I’ve been using this product for many years and will continue using it. At age 72, my skin is smooth and wrinkle free.

Monica Z.

I like how light the serum is and how it dries very quickly. The smell isn't amazing truth be told, but the improvement in the tone and texture of my skin is well worth it. Overall, I'm definitely less dull and more radiant.

Laura C.

Feels incredible! Skin around my eyes is really hydrated and fine lines are definitely less noticeable.

Angie K.

Texture is really calming, totally feels like iits melting into the face. My face feels clean afterwards and no real need for a second cleanse unless I'm wearing makeup.

Angie S.

I love the texture, love the light scent, and love the results. I’m fortunate to have good skin, but this makes my skin glow. It’s really light, not greasy. This will be a staple in my routine.

Rue W.

Bought this for my dry, chapped lips due to acute allergic reaction. Tried several over-the-counter soothing lip balm, no big difference. This, is a life saver for me. Feel cooling after apply, and the effect is visible! My lips is no more dehydrated.

Rebekah N.

The texture is creamy but not too thick, it absorbs well, and delivers on its claims. My skin is very soft and renewed in the morning and there are definitely noticeable cumulative results.


I love this product. It’s a little thinner than typical lotions and it melts right into your skin. Honestly feels super hydrating and doesn’t leave behind any oily feeling

Tiffany W.

You can see the difference this stuff makes on your hands! It’s not greasy, but it’s great moisture. Your hands look and feel soft afterwards! I like it better than any body butter I’ve ever used on my hands!

Newchi H.

Genius relief from sunburn. It cools and relieves the redness almost instantly. Absolute bathroom cabinet must have.


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‘The Cream’

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