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True Skincare

True Skincare

London, United Kingdom



Cruelty Free


Cruelty Free - No animals were tested in the making of these products



Vegan - No animal-derived ingredients in these products



Clean - Clean beauty = fully transparent labels.



Organic - No GMOs in these organic products



Halal - These halal products are allowed under Islamic law



Sustainable - Socially, ethically responsible, planet-friendly alternatives

Brand Founder

True Skincare's founder, Emma Thornton, spent her career marketing some of the most exclusive beauty brands around. It was then that she discovered that a typical moisturiser contains up to 80% water, and with the ever-growing mass of plastic and fuel pollution going into our oceans, something needed to be done. So, she did. Emma made a conscious decision to keep her formulations entirely waterless. And we’re here for it.

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Emma isn’t satisfied with ‘green beauty’. She believes in – and is striving for – a more ‘blue beauty’ industry. Not only will you never see ‘aqua’ in True Skincare ingredient lists but they are also certified organic by the Soil Association. Emma says “we strongly believe that organic products are better for the workers and better for the planet”. All of True Skincare’s ingredients are sourced and produced by the brand itself. It has also partnered with Ecodrive to ensure it becomes a carbon neutral company by offsetting its emissions through tree planting, as well as working with environmental charity Fauna & Flora International.

Brand Founder Read Less

What We Love

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Skin Concern






Skin Concern



Amazng product. Nice and light - and it has made a visible difference to my dry and increasingly lined skin

Emma King

Beautiful smell and what an amazing job. I’ve always had issues with blackheads and this has cleared them up so much already

Dawn Hutchinson

Excellent product, having dry skin ordered the Avacardo & E primrose oil, could feel the difference within a few days, skin absorbs oil, lovely & light, leaving no residue, better than my moisturiser, a few drops go along way.

Janis Lash

I was a bit apprehensive that this would be too oily but its proved to be a lovely cleansing oil that pumps the skin - immediately noticed an improvement in the condition of my skin

Georgia Norman

I’ve had problem skin for many years and was scared to use an oil. This product is amazing and has helped control the oil levels in my skin! Would highly recommend to anyone suffering with acne.


Love the aroma Love how it hydrates my skin Love how I can actually ‘see’ how much is left - well done for using clear glass Definitely an oil i'm sticking with from here on in.

Jane Fitzgerald

Really like that I can use as an exfoliator and as a face mask

J Kelly

This oil is amazing, it smells delicious and glides on your skin so easily. You only need 2 drops as it goes a long way, it has evened out my skin tone I had red cheeks and forehead so now I hardly need concealer. Thank you True I love i

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Augustinus Bader -
‘The Cream’

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