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London, United Kingdom



Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = non-toxic


Organic - No GMOs in these organic products


Sustainable - Socially, ethically responsible, planet-friendly alternatives

In 2015, Anna and her brother Will had a light bulb moment when they stopped and looked at the amount of coffee grounds they were throwing away each morning. “We spoke to local cafés and businesses and quickly established that tonnes of coffee grounds were ending up in landfill. Aware of the amazing benefits coffee has on the skin, we decided to create Up Circle.” The Up Circle team currently collect 350kg of fresh coffee grounds each day from more than 100 partners across London and turn them into handmade face and body scrubs and serums the next day. “To give you an example, the leftover grounds of three espressos go into making one of our facial scrubs,” they explain. “In our soap bars we use residual chai tea spices that smell amazing as the core natural fragrance."

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As a child, Anna dreamed of being a make-up artist and although it never came to pass, she’s still working in that industry. “I am someone who has always cared about sustainability and my impact on the planet,” she says. “I think that the beauty industry has a pretty bad reputation regarding its environmental impact. I wanted to create a brand that would help to shake off that reputation.” So far, Anna and Will have saved 80 tonnes of coffee grounds from landfill and they estimate that over the next five years they’ll save 1,000 tonnes. Keep in mind that’s only one of the ingredients they use – talk about making an impact!

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Elaine D.

What an absolutely fantastic product. Coffee grounds texture, amazing fragrance. My face feels so smooth fresh, clean & glowing after each use, also has a beautiful aroma, citrus and much more. So happy with this natural, vegan product, best scrub I've used in a long time.

Chloe S.

It smells absolutely delicious and feels so gorgeous on my skin and face. I love how you just have to make gentle circular motions for the scrub to be effective. My skin feels refreshed, clean and so smooth and beautiful afterwards. This product is must have for your exfoliater regime. Absolutely bliss. Thank you UpCircle!

Tiffany W.

Great product!! Love love love. I have very sensitive skin and struggle to find products that do not contain lots of nasty harmful ingredients. This face scrub has been great and leaves my skin feeling great. It looks brighter and my skin feels super soft after using it. I also use the face oil every morning and evening.

Laura R.

This serum is positively beautiful. The smell is incredible and it sinks into your skin beautifully, without leaving a sticky texture you find with so many other serums. And it's all natural stuff! Upcircle is proving you dont need all of that nasty stuff in your skincare and its just wonderful.


Made the switch to only sustainable products and thought it would be hard to find something that would take my makeup off at the end of the day. This product does this and more! Completely takes off my foundation, smells lovely and leaves my skin feeling nice and soft! I combine mine with the coffee facial scrub and I’ll definitely beRead more about review stating 100% recommend!! buying both again


Love all of the Upcircle products. The moisturiser is a perfect consistency, not too greasy and sinks into the skin, you don’t need to use very much.

Annie M.

Fabulous product! Lovely scent and Fabulous product! Lovely scent and texture, you only need a bit of it to work. Skin feels and looks lovely after using it

Katie H.

Perfect I absolutely adore this eye cream. As a mum I struggle to find a skincare routine that’s good for the environment and also not time consuming! It’s made such a difference to my under eyes, I look less tired and much brighter!

Aischa D.

I am absolutely obsessed with this face toner! It’s 100% the best I’ve ever had - my new go-to. It is so refreshing, smells delicious and makes my skin look so glowy! I’ve been struggling with breakouts recently which is really affecting my confidence, but this toner gives my skin a completely new look - it literally makes my acne look good.

Barbara D.

I was excited to add the new body cream to my collection of Upcircle products and I wasn’t disappointed!! The packaging looks amazing as well as being environmentally friendly, the cream itself smells and feels fabulous on my skin !! It gives your skin just the right amount of moisturization without being to heavy and soaks straight in.


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