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New York, United States



Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = fully transparent labels.


Halal - These halal products are allowed under Islamic law


Sustainable - Socially, ethically responsible, planet-friendly alternatives

James Hammett, co-founder of Masami had been whittling away at the perfect haircare formula for a good ten years before he and co-founder, Lynn Power joined forces. A veteran of the beauty industry and a true perfectionist at heart, it was James’s experience in wanting to help models with constantly damaged hair that jump-started his journey into developing breakthrough formulations that are now the botanically hydrating Masami products.

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Lynn, a long-time ad agency executive, with a love for beauty brands, left her corporate career to start a consultancy working with startups. She was ironically introduced to James in 2018 via her husband, who on previous occasions had set Lynn up with unfortunate ill-matched employees and business connections, that is until there was James. Lucky for the two of them, they caught on like wildfire and joined forces to create Masami, bringing it to the market of clean beauty in February 2020. Now, lucky for us, they’ve joined the Project bYouty family.

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Wendy L Harrington

I bought the entire line (and travel kit.) All the products work well together and feel like they're part of the same system. But I have to rave about the conditioner as it's been fantastic on my fine hair - somehow manages to give it volume and shine while keeping it tangle free.

carina hueber

I've been highlighting my hair for years and have always been looking for a shampoo and conditioner that makes my hair look healthy and nourished. MASAMI has done that for me. It has a beautiful scent and has nourished my hair back to what it was many years ago before it became brittle and dry from highlighting. A little bit goes a long way..

Sophia B

Love these products!!!! My hair has never been this hydrated before. I have curly hair and this has been making my hair so much more easier manage. I'm set on sticking with this shampoo from here on forward.

Danielle Wuschke

Masami’s styling cream has done wonders for my hair. Not only do I have curly and colored hair but I am managing a grow out! This product has kept my unruly hair sleek, soft and ultra shiny over the last few months. I stand by my reccomendation to use the entire line together!


This is by far the best hair serum I have come across - its perfect for my coarse, frizzy hair, but my Mom who has very thin and fine hair also uses it daily and we both love it. Its gentle, effective and leaves my hair looking shiny and flawless. Highly recommend.

Tabitha D

This shampoo is SO cleansing and light! Love the texture and feel it leaves after a blow dry. It's natural ingredients leave my mind at ease that I'm not harming my hair and I seriously cannot get over the results. Highly recommend.


Augustinus Bader -
‘The Cream’

Join our waiting list to be one of the first to get your hands on this beautiful product