DROPPING - JANUARY 2021
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Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Organic - No GMOs in these organic products
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Why We Love It?
Please listen carefully, for we shall say this only once - you're washing your hair wrong. Yep, we couldn't believe it either. We, as consumers, are neglecting the scalp in favour of the length and this is wrong, all wrong. We'll be the first to admit the idea of a solid stick shampoo had us underwhelmed, but Fred was clearly used to this and told us to "trust the process". This means you need a few washes to get rid of the "falseness" provided by your typical shampoos and conditioners before you'll have the 'Fred Birault epiphany'. It's worth every last second of the wait. And bonus points must be added for the planet-saving refillable packaging.
A clarifying shampoo for scalps that need to be gently cleansed and detoxified. Formulated with peppermint for long-lasting, intense freshness, it's best for very fine to normal hair and problem scalps. It's not suitable for thick or curly hair.
White clay: softens, clarifies and soothes the scalp. Ricin oil: strengthens the hair and helps to prevent dandruff. Menthol: refreshes and eliminates bacteria. Rosemary oil: revitalizes and strengthens hair and helps to alleviate dandruff. All ingredients are of natural origin. Not to be used by children under 6 years old,pregnant or breastfeeding women.
While we can’t fix the planet overnight, we can drive change. Your Project bYouty products are likely to have been packaged in one of four materials, if not a combination of two or more – aluminium, glass, plastic and cardboard – good news is they can all be reused, recycled or upcycled – do the right thing, future generations are watching.
Massage shampoo into the scalp, through to the ends.
Rinse and follow with conditioner.
Thankyou, Thankyou, Thankyou.
Because sharing at Project bYouty will always mean caring.
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