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New York, United States

Cruelty Free


Cruelty Free - No animals were tested in the making of these products



Vegan - No animal-derived ingredients in these products



Clean - Clean beauty = fully transparent labels.



Organic - No GMOs in these organic products



Halal - These halal products are allowed under Islamic law



Sustainable - Socially, ethically responsible, planet-friendly alternatives

Brand Founder

Fabian Lliguin and partner Anna Ayers founded Rahua in 2008 with a simple, idealistic goal in mind. They wanted to create all-natural hair products that achieve better results than their synthetic counterparts while empowering indigenous communities of the Amazon and preserving the future of the rainforest. While on an environmental mission Fabian, a New York hair stylist, and Anna, a fashion forecaster, were introduced to the rare Rahua oil by the Amazonian women who just happened to have incredibly long, healthy and smooth hair. “This was the discovery that led us to founding our company” they said. Rahua is now dedicated to the preservation of the Amazon Rainforest and the Indigenous people who live there. They aim to create and sustain an economy for the people there based on preserving their traditions. As a result, more than 500 families from the Quechua-Shuar, Achuar and neighboring tribes work with Fabian and Anna to cultivate the rainforest’s ingredients they use in their products.

Read More

Rahua believes that caring for your hair and skin with clean, non-toxic formulas is an essential part of your overall health. “Everything we put on our hair, scalp and skin is absorbed into the body” they told us. All Rahua products are made with organic, natural and purely plant-derived ingredients. Rahua's goals are simple - connect the customers to nature by providing clean, non-toxic beauty products and help the Amazonians create a healthy and self-sustained economy. If this isn’t inspirational enough, Anna and Fabian are striving to keep Rahua carbon-positive, which is fantastic news for the environment. They’ve also preserved around 95 acres of sacred Amazonian tribal land.

Brand Founder Read Less

What We Love

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Skin Concern


Laureen Frederick

Best Shampoo I’ve ever used, smells amazing and works to make hair hair look fuller, healthier, and more shiny.


Both the shampoo and conditioner changed my hair for the better. I used to have super oily hair with dandruff and wash my hair every other day. Now I look like I belong in a hair commercial.


Every time I use this product, I think to myself that it is magic! It eliminates frizz and smooths our hair upon applying it! Great for the summer weather. A little goes a long way. Highly recommend.

Jemma Jorel Lester

I am reeeeally trying to keep all toxic products out of the home, and hair care has definitely been difficult. I like Rahua's Dry Shampoo. It's a better application than just powder in a pot )and it provides a nice de-oiling without being too starchy.

Roberta Horton

I had almost given up searching for a shampoo that would satisfy me. I adore the smell of the hydration shampoo and the way it keeps my hair clean! Natural ingredients and an absolute masterpiece.

Yvette Dela Rosa

I have been losing a lot hair over the past couple of years due to health concerns and stress. I bought the Rahua Elixir praying it would help. It did, absolutely LOVE it.

Wendy Grieshaber

I have been searching for a clean product that controls frizz and unruly fine hair forever and finally found this. This seriously works as well as a keratin treatment and works like magic!!

Moyna S.

I have kinky curly hair that tends towards being dry and easily tangling. This is a life-saver as far as rejuvenating my strands, and helping to prevent the dryness that causes my ends to knot. My curls feel and smell amazing coming out of the shower.


I have the greasiest hair, very sensitive to conditioner. This is the best condition I’ve found to keep my hair light and feeling clean all day! The best part is that a little goes a loooong way! Highly recommend.

Matthew Dixon

I have tried a number of products for my hair and haven't found one I really like, until now. Rahua cream wax has enough hold to keep the style I want, it smells great, and it's made with health/eco conscious ingredients. Highly recommend!

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