DROPPING - JANUARY 2021
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Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Organic - No GMOs in these organic products
Halal - These halal products are allowed under Islamic law
Sustainable - Socially, ethically responsible, planet-friendly alternatives
We're a homegrown e-commerce platform and community centred around you; The Conscious Consumer. We came to inspire change by developing a brand with a unique identity and by becoming a trustworthy digital friend to women across the Middle East. We want to educate on the importance of shopping consciously, and why it’s our responsibility to protect future generations.Read More
We want our women to minimise their beauty edit by only using products they love and that genuinely work. More importantly, we want them to be able do it while staying true to their personal ethos, be it vegan, halal, sustainable, conscious, organic or cruelty-free - which, by the way, is a non-negotiable quality for EVERY product we stock.Read Less
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