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Stockholm, Sweden


Cruelty Free - No animals were tested in the making of these products


Clean - Clean beauty = non-toxic

Sacha Mitic and Juan Rosenlind combined their names to form SACHAJUAN when they started their Stockholm salon back in 1997. In 2003, they launched the range which was – and still is – inspired by how hair should look, feel, and move, and the formulations are performance-driven, straightforward, and honest. “When we launched our brand a lot of product companies were creating products with complicated names and descriptions,” they explained. “We wanted to help the hairdresser and the end consumer to choose the right product and know how to use it, so we created a simple product that was easy to use.” No surprise then, that the global market took notice. Sacha and Juan also vow to follow all environmental and regulatory legislation to ensure the highest quality and safety. All their product development is based in Sweden and the vast majority of their products are made there, too. They state that the “only exception is when national legislation from a given market requests that we make a product in that country.” Makes sense, no?

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The duo and their products have gone on to win numerous awards – too many to mention. But most noteworthy… British GQ Grooming Awards, Swedish Cosmetics and Beauty Awards, Marie Claire Hair Award, Nylon Beauty Hit List, Refinery29 BIA Awards, Allure Best of Beauty, and Nylon Best in Show.

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Nicola from London

This is a nice mild fancy shampoo. Although it is formulated with SLS it is mild enough to use regularly but actually cleanses quite well. I love the smell, it's a Sachajuan classic scent.

Candace Joubert

I have extremely fine hair , and I don’t know what I would do without this shampoo. My hairs, thicker and healthier than ever. My new favorite shampoo and the conditioner is fantastic too.


I can’t get enough of this shampoo. I love it!!!!!! I have really bad combination dermatitis and scalp psoriasis. It has a really nice, clean, smell to it too. I LOVE that it controls my flakiness as it was something that used to really embarass me. A definite keeper.

Scott F

After years of an itchy scalp - Sachajuan solves my problem almost immediately!

Holly Gwen

I absolutely love this shampoo, and all of the other SACHAJUAN hair products that I have! I first started purchasing because of the divine scent, but now it's because everythings just so damn good.

a merriott

I get at least an extra month out of my color purely because of this conditioner - love it.

Ronnie F

If you suffer with a dry scalp this is an absolute must. I no longer have the flakes all over my clothes - nothing. I'm very grateful to this brand.


I'm a guy, my hair curls I hate it. This is the best product I've tried. Helps me straighten it later and moisturizes before helps the frizz too, especially in this heat.

Camilla Health Coach

The good news is that a little goes a long way. It is the hair treatment I have looked for my whole life!!! If you use it, you will be ruined forever. Don't do it!! I want the supply for myself.

H K Runnette

My hair was left feeling so much softer and nourished after using this! I have oily roots but quite dry ends, so I found this did not weight my hair down at all but enough to repair and nourish those dry, straw like ends


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