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Stockholm, Sweden

Cruelty Free


Cruelty Free - No animals were tested in the making of these products



Clean - Clean beauty = fully transparent labels.

Brand Founder

Sacha Mitic and Juan Rosenlind combined their names to form Sachajuan when they started their Stockholm salon back in 1997. In 2003, they launched the range which was – and still is – inspired by how hair should look, feel, and move. The formulations are performance-driven, straightforward and honest. “When we launched our brand a lot of companies were creating products with complicated names and descriptions,” they explained. “We wanted to help the hairdresser and the consumer to choose the right product and know how to use it, so we created a simple product that was easy to use.” No surprise then that the global market took notice. Sacha and Juan also vow to follow all environmental and regulatory legislation to ensure the highest quality and safety. All their product development is based in Sweden and the vast majority of their products are made there too.

Read More

The duo and their products have gone on to win numerous awards – too many to mention. But most noteworthy… British GQ Grooming Awards, Swedish Cosmetics and Beauty Awards, Marie Claire Hair Award, Nylon Beauty Hit List, Refinery29 BIA Awards, Allure Best of Beauty, and Nylon Best in Show.

Brand Founder Read Less

What We Love

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Skin Concern



It works perfectly. After the first wash i noticed a difference and after the second I no longer had the persistent signs of dandruff. At all. I have been using this about twice a week for two months and my scalp is now healthy. My hair is also much brighter and softer. The scent is lovely and the bottle is packaged beautifully.

Scott F

After years of an itchy scalp - Sachajuan solves my problem almost immediately!

Barclay Joana Lara

Excellent. Smells divine and leaves the hair very smoothe. I do use the leave in conditioner too which is a great follow on

Holly Gwen

I absolutely love this shampoo, and all of the other SACHAJUAN hair products that I have! I first started purchasing because of the divine scent, but now it's because everythings just so damn good.


I can’t get enough of this shampoo. I love it!!!!!! I have really bad combination dermatitis and scalp psoriasis. It has a really nice, clean, smell to it too. I LOVE that it controls my flakiness as it was something that used to really embarass me. A definite keeper.


I fell in love with it. It is abslutely ah-mazing! It keeps my hair completely straight. I don't know what it is about this product vs all the others I have used, but it is an absolute hair miracle.

a merriott

I get at least an extra month out of my color purely because of this conditioner - love it.

Raphaella Ward

I have been using this product for three years and I absolutely love it. It keeps my hair really nice when at the beach weather. It keeps my hair protected.

Cristin Martin

I have been using this product for years!!! Honestly, I have tried so many different brands and products in my search for a hydrating potion that (1) doesn't leave my hair greasy and (2) smells good without being overwhelming. I have purchased this hair repair miracle bottle for maybe 4 - 5 years now. A little goes a long way, even with long hair.

Candace Joubert

I have extremely fine hair , and I don’t know what I would do without this shampoo. My hairs, thicker and healthier than ever. My new favorite shampoo and the conditioner is fantastic too.

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