DROPPING - JANUARY 2021
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Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Organic - No GMOs in these organic products
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Frédéric Birault is the hairdresser on the lips of every cool Parisian woman and celebrity the world over. Starting his journey on the salon floor he eventually went on to create his own studio 'Cut by Fred'. Throughout his illustrious career he noticed one thing; “people wash their hair wrong. They’re using products that don’t respect neither the hair nor the environment”. Frédéric believes that people often wash their hair too quickly; “You need to have a methodology. To know the right gestures, in order not to forget any area of the scalp and to be efficient”. Never have we been more grateful for someone’s frustration. Ultimately it led to the revolutionary ideation of the first solid stick shampoo… Genius, absolute genius.Read More
I've tested a lot of seawater spray but this one's perfect. It doesn't make the hair too dry and smells incredible.
It leaves a very fresh sensation on the scalp, is really special to use - there's a refill already on the way.
From vegans all around the world thank you - smells incredible, actually works and beautifully packaged.
Holds my curls perfectly and a great product to get you through the inbetween wash days.
I have been waiting for something like this for a long time, it is impeccable, it smells really good and washes perfectly in short I love it.
I love this brand, absolutely no trail of oil left behind whatsoever.
I stumbled across this brand and I'm so glad I did - a real feeling of cleanliness and freshness .
My hair doesn't move from morning to night.
Superb discovery! The applicator makes it really easy to apply and a little goes a long way.
Thankyou, Thankyou, Thankyou.
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