DROPPING - JANUARY 2021
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Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Organic - No GMOs in these organic products
Halal - These halal products are allowed under Islamic law
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Why We Love It?
True is built on the idea that founder Emma will always tell the truth - (including the fact she was Miss Leeds for a minute); truth about her ingredients, where she sourced them from and what it involved. Emma is beyond passionate about advocating for us the 'consumer' and we can't help but want to cheer her on from the sidelines. She's created a really simple yet effective range of products that not only leave your skin feeling fresh but so too your conscience. The nourishing avocado and evening primrose facial oil has become a desk drawer staple - hydration anyone?
Using 10% stabilised Vitamin C, and an a extra boost from Vitamin C-rich sea buckthorn and mandarin, this collagen-stimulating, radiance-enhancing vegan serum helps to reduce the appearance of fine lines and wrinkles, whilst evening the skin tone. Waterless in formulation, pine extract acts as a base to provide a light-weight gel-serum texture which has been proven to reduce sebum production, whilst hydrating and brightening the complexion.
"Pinus sylvestris (pine) trunk extract*, ascorbyl glucoside (stabilised vitamin C), helianthus annuus (sunflower) seed oil*, sodium hydroxide, lysolecithin, sclerotium gum, pullulan, xanthan gum, hippophae rhamnoides (sea buckthorn) fruit oil*, rosmarinus officinalis (rosemary) leaf oil*, ethyl ferulate, salicylic acid, cedrus atlantica (cedarwood) bark oil*, cananga odorata (ylang ylang) flower oil*, silica, sorbic acid, citrus nobilis (mandarin) peel oil expressed*, glycerin, rosmarinus officinalis (rosemary) leaf extract, tocopherol (vitamin E), citric acid, benzyl alcohol***, limonene**, benzyl benzoate**, linalool**, benzyl salicylate**, farnesol**, geraniol***organically grown ingredient***ingredient comes from a mix of organic and non-organic sources**natural components of essential oils"
While we can’t fix the planet overnight, we can drive change. Your Project bYouty products are likely to have been packaged in one of four materials, if not a combination of two or more - aluminum, glass, plastic and cardboard – good news is they can all be reused, recycled or upcycled – do the right thing, future generations are watching.
Squeeze a full pipette in the palm of your hand.
Apply it evenly to your face before gently patting it in.
Wait 30 seconds for the serum to absorb before applying face cream.
Amazng product. Nice and light - and it has made a visible difference to my dry and increasingly lined skin
Because sharing at Project bYouty will always mean caring.
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