DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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Los Angeles, United States
Cruelty Free - No animals were tested in the making of these products
Clean - Clean beauty = fully transparent labels.
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Whether you currently have one or not, there’s no denying that we’re living in the age of the side hustle. There are few people better equipped to exalt the merits of such a risk than David Kien and Matthew Herman, the co-founders and designers of Instagram candle fave Boy Smells. The brand and its founders are equal parts clever and introspective. They tell us “it’s poking fun at assigning scent or colour to gender. You know, it’s called Boy Smells and it’s in a pink box. So, we thought it’d be fun to give permission for everyone to enjoy whatever scents they like across the spectrum of masculine to feminine”.
Read MoreBoth Matthew and David left their respective corners of the fashion industry - the former a designer at Nasty Gal and the latter in production at Elder Statesman - in 2014 to pursue their shared hobby full-time. It is still to this day run from the basement of their LA home. Ultimately, they’re about bringing to life our core mission at bYouty - to disrupt the limited, binary-based labels in today’s personal care market.
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