DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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London, England
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Organic - No GMOs in these organic products
Halal - These halal products are allowed under Islamic law
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Dr. Augustinus Bader changed the game for burn victims back in 2007. The Professor of Applied Stem Cell Biology developed an innovative hydrogel that promoted skin regeneration. This allowed victims to forgo the ‘traditional’ skin graft route previously required to repair burned skin. Crucially, the new treatment left people entirely unscarred. When the company’s now CEO Charles Rosier first met Professor Bader he was shown a picture of a three-year-old girl scheduled for a skin graft. The university hospital had used the gel Prof. Bader created. Rosier says “the little girl had nothing, no scar, nothing. My initial reaction was simply that we needed to make this widely available as quickly as possible, the effect both physically and emotionally on burns victims is staggering”.
Read MoreBizarrely, Prof. Bader didn’t get access to funding and instead spent 18 months translating his wound gel into a cosmetic-approved product. The brand’s genius product range may have come about by accident but there’s no denying it has real purpose in the world and is helping burn victims in incredible ways.
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