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Herbal Essentials

London, United Kingdom


Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = fully transparent labels.


Organic - No GMOs in these organic products


Halal - These halal products are allowed under Islamic law


Sustainable - Socially, ethically responsible, planet-friendly alternatives

Dubai-based Herbal Essentials’ founder Aly Rahimtoola wants the simple things in life. “I just want to look after my family, be a good friend to a small network of people whom I care about, and to build a brand that people respect that innovates products and are highly effective and authentic in their ethos.” he says. Aly also believes that having a strong and healthy skin barrier is key to having a more radiant and natural complexion. And we couldn’t agree more. In 2015, Aly was recognised for his achievements and won the SME Leader of the Year Award at the Arabian Business Start-up Awards, which is considered to be the top prize of the night. Although Aly remains undeniably humble, his approach to business explains the complete lack of self-importance as he prefers taking the slow and steady route to business success.

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The British and US-educated Pakistani started his career in the family shipping and commodities business. Although it’s his work with the homegrown beauty brand, that caught people’s attention. Aly realised that more and more of us in the Middle East were becoming obsessed with yoga and meditation, and he saw that holistic beauty was next. He wasn’t wrong. Another reason we’re big fans of Aly? Herbal Essentials – is the first in the MENA region to join PETA’s Beauty Without Bunnies programme. It’s also part of the One Percent for the Planet programme, a global movement of companies donating at least one percent of their annual net revenues to environmental organisations worldwide.

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L' Weale

The cream sits on my skin initially with a mildly greasy feel but melts in soon after. The smell is really relaxing, almost a shame to rinse. I've been using it for 2 weeks and my skin feels pleasant and I haven't come out in spots (not always a given).

Alessi Lover

A non greasy gel moisturizer that goes a long way at keeping your skin soft but also making any blemishes not get any worse. It feels lightweight and cooled my skin when applied. The aloe Vera along with the peppermint oil does a super job of keeping any blemish prone skin under control.


FINALLY a cleanser exists that doesn't make my skin red! Great for taking my makeup off with, super moisturising and smells divine.

Mumz Panel

Herbal Essentials is quickly becoming my fav skin care brand. I have raved about their cooling and calming Hydra-5 aloe gel before. This walnut and honey face scrub comes in a neat glass jar and is a dense paste with smooth round bits of walnut in it. It takes the day off and i love its' light fragrance, cooling gentle exfoliation and brightening effect on my skin.

Rose Boardman

I have been using this cream for a couple of weeks now and I am enjoying how it makes my face/skin feel. The cream has a lovely rich texture to it, with a subtle creamy fragrance. The cream glides on smoothly and is absorbed easily into the skin. I do feel that I can see a reduction to dark areas and my skin looks brighter with a healthy glow to it.

Verity F

I love this cream! It's thick but absorbs really fast and gives me a really nice glow.


I started using Micellar water a week back. I am so happy with it. It's not only a makeup remover but also soothes the skin and removes all my impurities. I like that it is so light and has all these natural ingredients like rose water spring water its defintitely helped the nourishment of my skin - I'm glowing.

C.M. Collier

I was quite confused when I first used this herbal cleanser; initially my skin felt soft but then became tight and dry however stick with it - the more I used it more the more hydrated I became and my complexion brightened.

jessica smith

I'll keep it simple; I love this toner - it's so refreshing on my skin, not stripping and smells really really good!

Julie C

I'm a bit fussy about which face wash I use as my skin can be very dry and sensitive. This one is actually great - full of natural ingredients. It is very thick and moisturising to use but also leaves my skin feeling very clean and clear.


Augustinus Bader -
‘The Cream’

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