DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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London, United Kingdom
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Organic - No GMOs in these organic products
Halal - These halal products are allowed under Islamic law
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Dubai-based Herbal Essentials’ founder Aly Rahimtoola wants the simple things in life. “I just want to look after my family, be a good friend to a small network of people whom I care about, and to build a brand that people respect that innovates products and are highly effective and authentic in their ethos” he says. Aly also believes that having a strong and healthy skin barrier is key to having a more radiant and natural complexion. And we couldn’t agree more. In 2015, Aly was recognised for his achievements and won the SME Leader of the Year Award at the Arabian Business Start-up Awards, Although Aly remains undeniably humble, his approach to business explains the complete lack of self-importance as he prefers taking the slow and steady route to success.
Read MoreAnother reason we’re big fans of Aly? Herbal Essentials is the first brand in the MENA region to join PETA’s Beauty Without Bunnies programme. It’s also part of the 1% for the Planet programme, a global movement of companies donating at least one percent of their annual net revenues to environmental organisations worldwide.
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