DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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New York, United States
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Halal - These halal products are allowed under Islamic law
Sustainable - Socially, ethically responsible, planet-friendly alternatives
James Hammett, co-founder of Masami had been whittling away at the perfect haircare formula for a good ten years before he and co-founder, Lynn Power, joined forces. A veteran of the beauty industry and a true perfectionist at heart, it was James’ experience in wanting to help models with constantly damaged hair that jump-started his journey into developing breakthrough formulations that are now the botanically hydrating Masami products.
Read MoreLynn, a long-time ad agency executive with a love for beauty brands, left her corporate career to start a consultancy working with startups. She was introduced to James in 2018 and they got on like wildfire and joined forces to create Masami, bringing it to the market of clean beauty in February 2020. Now, lucky for us, they’ve joined the Project bYouty family.
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