DROPPING - JANUARY 2021
Augustinus Bader -
‘The Cream’
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Dublin, Ireland
Cruelty Free - No animals were tested in the making of these products
Vegan - No animal-derived ingredients in these products
Clean - Clean beauty = fully transparent labels.
Halal - These halal products are allowed under Islamic law
Sustainable - Socially, ethically responsible, planet-friendly alternatives
Launched in 2014 by busy mother-of-five Sonia Deasy, Pestle & Mortar understands how difficult it can be to find a daily skincare routine that is both simple and effective. Sonia was determined to find a solution to fix dull, dehydrated skin and was driven by the belief that it shouldn’t be complicated, which we more than agree with. So she produced a line of highly effective products that are "innovative yet unpretentious to understand". The brand name comes from Deasy’s uncle who practises as a ‘medicine man’ in India today in the exact same spot as five generations before him. He uses a 100-year-old pestle and mortar to grind down powders and medicines. Deasy says “I named my business Pestle & Mortar because my vision is that it will withstand the test of time”.
Read MoreFast forward to 2021, and Pestle & Mortar is in the 1% of companies who sold out on US shopping channel QVC in under seven minutes. It’s the only Irish brand to have ever won the highly coveted Trendsetter Award at Cosmoprof and in 2019, Deasy rightly won EY’s Entrepreneur of the Year.
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