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Project Lip

Manchester, United Kingdom


Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = fully transparent labels.


Halal - These halal products are allowed under Islamic law

Manchester-based makeup artist, Joy Howieson launched Project Lip after she set out to create a unisex matte lip primer that simultaneously plumps the lips. Working closely with a cosmetic scientist for three years, Joy developed a unique formulation that tingles to offer a fuller look. As you probably know, it took the market by storm. But we love her because, more importantly, she’s “proud to say that my product is made with natural ingredients and is 100% cruelty-free.” Not to mention genderless and vegan friendly.

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MissSophieMary (

Didn't really imagine it could make that much of a difference to my very sore & sensitive lips - I’d been using Blistex for week to no avail. But from the moment I put this on it felt instantly soothing & cooling and my lips stayed soft, smooth & comforted all day!


This is the best lip plumper I have used EVER! I have naturally quite plumped lips anyway but was looking for slight enhancements. Don’t expect them too look plumped right away, be patient for 15 minutes and suddenly you'll see the difference.

Chelsea L.

This product is amazing! I have very small lips and really wanted plumper and fuller lips - this did exactly that.


What a lovely product!!! This is such a super moisturizing scrub! My lips felt really smooth! I loved it. Not too abrasive either, which means I can use it more regularly! Love it! Smells amazing too.

Khadija (

super great plumper, makes my lips look pouty and much larger and moisturised.

Danielle C.

Just love this lip plump lip stick you can feel it working straight away. Colors are really natural so you can wear it any time of the day. I look like i've had my lips done just with no needles - what's not to love.


Augustinus Bader -
‘The Cream’

Join our waiting list to be one of the first to get your hands on this beautiful product