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London, United Kingdom


Cruelty Free - No animals were tested in the making of these products


Vegan - No animal-derived ingredients in these products


Clean - Clean beauty = fully transparent labels.


Halal - These halal products are allowed under Islamic law

Abi Cleeve is both the brains and the beauty behind game-changing sun care brand Ultrasun – the UK’s once-a-day application sun protection. But after 20 years and many technological advances within skincare, Abi asked the question, “If we can get UVA and UVB protection to stay out all day long, then why can’t we do that with hydration, anti-ageing and the ingredients we all want on our skin throughout the day and night?” The result is SkinSense, and its patented Lamellar technology that locks ingredients onto the skin making them work longer and better. For Abi, it all started while she was on holiday in Switzerland in 1997. “I grabbed the Swiss sun protection brand Ultra Sun off the shelf. The packaging was austere, but the pharmacist told me it was specially formulated for ultra-sensitive skin like mine.” She was so impressed, that after returning home, Abi decided she had to meet the person who had created this lifesaving product – Tazio Tettamanti. “He taught me so much and, before long, I quit my job as a management trainee at M&S and launched Ultrasun in the UK.

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Fast forward 20 years, and Abi and her team launched skinSense: “like Ultrasun, skinSense absorbs subcutaneously without leaving a greasy residue. This ‘suit of armor’ supports the penetration of the active ingredients into the skin, so they work longer and harder.” The range sold out in the first week of launch, and Abi now has a team of 54 people, however, she still finds herself going up to mothers on the street and offering samples. Her passion also sees her daughter call her ‘the mad sun-cream lady.’ Never let that passion fade, Abi.

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Brought this as my 8yr old has very senstive skin bits of eczema flare ups but must say he has been quite ok with this formula. It absorbs well and protects plus spf50 is brill also its a large 150ml which I love so if you have couple of toddlers, your sorted. Ultrasun is a firm family favourite.

Hana F

Found this very moisturising and now I use it everyday as a primer for my makeup! I love that it's factor 50, it blends really well and feels lightweight on my skin.


Have just used this on a two week holiday to Cyprus and I love this product. I get hyperpigmentation and this really helped to keep it under control. You only need a small amount and it lasts for hours.Non greasy too so no spots.


I haven't used Ultrasun before but find the factor 50 ideal and have plenty use in recent weeks. The cream went on well and didn't run into the eyes when it was hot!


I wear this every day. It provides very good all year round protection. It is light and easily absorbed and is fine to wear under foundation.


Really easy to apply and gives good coverage. It's non sticky and spreads well across the face, ears and neck. Gives a bit of a tinted glow. It's a nice small tube, so easy to pop in your handbag.

Dr Lamby

Super cooling aftersun. Unfortunately, our kids got sunburnt yesterday but we were able to ease their discomfort with this excellent product.


This is my new favourite SPF. For so long I have been looking for a high protection SPF that doesn’t break me out, make me oily or get in my eyes and sting - and this one ticks all the boxes!


Augustinus Bader -
‘The Cream’

Join our waiting list to be one of the first to get your hands on this beautiful product