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Cruelty-free... What does it actually mean?

Cruelty-free... What does it actually mean?

As adorable Easter bunnies and fluffy chicks hop and hatch into stores and social feeds this weekend, here at Project bYouty we thought what better time to clear up a few cruelty-free queries that often get thrown our way…

April 15, 2022
Unfiltered
Contributor - Rachel Bassett

How do I know which products on Project bYouty are cruelty-free?

That’s an easy one. EVERYTHING IS! 100% of our products go through rigorous research analysis from our buyers before they receive our stamp of approval. So you can shop freely knowing that nothing has been - or will ever be - tested on animals. (Look for the bunny icon on each product for a little reminder.)

What does ‘cruelty-free’ actually mean?

In simple terms, it means a product and its ingredients have not been applied to live animals during production. However, as ‘cruelty-free’ isn’t a regulated term, some brands sneakily misuse this claim. Our standard is categorically no harming of animals, at any stage. Period.

What’s the difference between ‘cruelty-free’ and ‘vegan’?

We get the confusion here, but they’re not the same thing. Vegan beauty means the product contains no animal derivatives, but be warned, it doesn’t necessarily mean they haven’t been tested on animals (sigh).

Are there any alternatives to testing on animals?

We’re glad you asked! Of course. There are plenty of effective alternatives out there such as using human cells and tissues, advanced computer-modelling techniques, and studies with (our personal heroes) human volunteers.

Is animal testing still happening?

It pains us to say it, but yes. Numbers have dropped in recent years *small happy dance*, but according to PETA statistics, more than 110 million animals - including mice, frogs, dogs, rabbits, monkeys, fish, and birds - are killed in U.S. labs every year. Read that again… Not cool. Not kind.

How can I help?

We’ve done our bit. Now it’s up to you. Make smart, conscious choices whether you’re buying moisturiser, skincare, makeup or haircare. Research. Or if in doubt, know that Project bYouty is the only safe space in the region to shop incredible beauty that doesn’t sacrifice animals.

And that’s something we know the Easter bunny will be happy to hear.

April 15, 2022
Unfiltered
Contributor - Rachel Bassett
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