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Grown Alchemist

Brightening Serum

AED 340.00

Cruelty Free - No animals were tested in the making of these products

Vegan - No animal-derived ingredients in these products

Clean - Clean beauty = fully transparent labels.

Organic - No GMOs in these organic products

Halal - These halal products are allowed under Islamic law

Sustainable - Socially, ethically responsible, planet-friendly alternatives

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Why You'll Love It?

Counteract all types of skin discolorations with this powerful serum from the masters at Grown Alchemist.

Why We Love It?

Founders, formulators and real-life brothers, Keston and Jeremy built Grown Alchemist in response to watching a friend with cancer have an adverse effect to just about every ingredient possible. It took them almost 10 years and multiple trips around the globe to find what they were looking for. But what they've created is a brand entirely free from toxins and carcinogens and is instead overflowing with active, organic ingredients. The world needs more brands like this.

What Does the Brand Say?

This highly efficient formulation targets all types of skin discolorations. This includes hyper-pigmentation, sun spots and age spots while improving skin radiance and luminosity.


Aqua (Purified Water), RosaAqua (purified water), rosa damascena (rose) flower water, glycerin (plant), rumex occidentalis (rumex) extract, sodium hyaluronate (plant), glycyrrhiza glabra (licorice) root extract, arctostaphylos uva ursi (bearberry) leaf extract, ethylhexylglycerin, acrylates/C10-30 alkyl acrylate crosspolymer, phenoxyethanol, aminomethyl propanol, hydroxyethylcellulose (plant). Damascena (Rose) Flower Water, Glycerin (Plant), Rumex Occidentalis (Rumex) Extract, Sodium Hyaluronate (Plant), Glycyrrhiza Glabra (Licorice) Root Extract, Arctostaphylos Uva Ursi (Bearberry) Leaf Extract, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Aminomethyl Propanol, Hydroxyethylcellulose (Plant).

Shelf Life

12 months


While we can’t fix the planet overnight, we can drive change. Your Project bYouty products are likely to have been packaged in one of four materials, if not a combination of two or more - aluminium, glass, plastic and cardboard – good news is they can all be reused, recycled or upcycled – do the right thing, future generations are watching.

How To…


Squeeze a full pipette in the palm of your hand.


Apply it evenly to your face before gently patting it in.


Wait 30 seconds for the serum to absorb before applying face cream.

This has changed my skin, I love this brightening serum. I am using it every morning followed by age-repair serum. My skin has never looked and felt so good

Pair With…

Pair With…

Pair With…

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This has changed my skin, I love this brightening serum. I am using it every morning followed by age-repair serum. My skin has never looked and felt so good

PERSONAL Information

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