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Epara

London, United Kingdom

 

 

Cruelty Free - No animals were tested in the making of these products

 

Clean - Clean beauty = fully transparent labels.

 

Organic - No GMOs in these organic products

 

Halal - These halal products are allowed under Islamic law

 

Sustainable - Socially, ethically responsible, planet-friendly alternatives

“You want to see yourself represented and recognised, and not in a tokenist matter,” that’s essentially founder Ozohu’s ‘why?’. “It’s nice to know the person who is formulating your products has something in common with you and your skin colour.” With that in mind, the London-based, Nigerian-born skincare guru has created a range of products that target the unique skin issues women of colour face on a daily basis.

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Ozohu herself struggled with unidentified rashes for years. While she was completing her degree in accounting at Oxford University, she received a series of misdiagnoses and tried a number of ineffective products as a result. She finally found that she had been living with follicular eczema and began researching the uses and benefits of African botanicals. “People began telling me how good my skin looked and asked me what I’d been using,” she says. So she did more research and began meeting with chemists who helped her create the formula that would eventually define Epara.

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Reviews

Briana Coles

I actually purchased the travel size first to try it out and I loved it so much I bought the 50ml. Though it's an investment, the 50ml will last you ~6 months. It smells amazing! I suffer from very dry skin. I smooth this balm over my face each night and my skin is immediately soothed. I haven't noticed "brightening" as much but my skin is so so happy. I would definitely recommend.

Marley

I tried applying the eye serum as per the brand's instruction with a rounded metal aplicator tool and, wow, this is a nightly routine I'm determined to keep. It's so relaxing after a long day and the serum is super hydrating.

Maya

It has a lightweight texture that absorbs into the skin almost instantly—trust me, your skin will feel softer after just one use. Love it!

Nazi

Most amazing mask ever! The creamy consistency is luxurious and the results are nothing short of something to LOVE.

Natasha Henry

The most amazing cleansing oil ever. This miracle oil cleared out the congestion in my clogged pores after years of struggle. Highly recommended.

Emily

This is the first and only face moisturizer/lotion that I've tried that works for my skin. I have combination skin and this cream leaves my skin hydrated, feeling fresh, and soft without clogging my pores. It's incredible and I don't see myself switching to another moisturizer anytime soon. Also, the scent is amazing... it's not overpowering, or overly fragrant, nor does it smell like chemicals. It's just right.

DROPPING - JANUARY 2021

Augustinus Bader -
‘The Cream’

Join our waiting list to be one of the first to get your hands on this beautiful product